{"id":2381,"date":"2021-10-03T10:20:15","date_gmt":"2021-10-03T15:20:15","guid":{"rendered":"https:\/\/blog.timelypersuasion.com\/blog\/?p=2381"},"modified":"2021-11-22T12:58:05","modified_gmt":"2021-11-22T18:58:05","slug":"lx-commentary-15-so-well","status":"publish","type":"post","link":"https:\/\/blog.timelypersuasion.com\/blog\/lx-commentary-15-so-well\/","title":{"rendered":"LX Commentary #15: So Well"},"content":{"rendered":"\r\n

The setup for this chapter came to me with the clarity of a message from my future self: Benji & L, on a date at a hardware store, chaperoned by Frank, coveting an unidentified handcrafted object for mysterious reasons.<\/p>\r\n

“You’ve got it made, because you’re made so well.”<\/em><\/p>\r\n

Early on the hardware store was called “Ellum & Op”\u2014a dumb play on LMNOP and a Jon Mack in-joke. But with no real Benji Hughes connection I dropped it, intending to leave the store unnamed. (Baller Hardware<\/a> in Los Feliz was my inspiration, but displaying a hammer in a locked case on a velvet pedestal is based on the original Hammacher & Co store<\/a> of the mid 1800s.)

During the final leadup to release day I was talking to Benji about something completely unrelated (and, to be honest, unremembered) when our conversation thread arrived at the phrases “will occur” and “did occur.”

Benji stopped and said “That sounds like a hardware store. Didicur’s.”<\/p>\r\n

\"\"<\/a>
Baller Hardware in Silver Lake–featured in this Eleni Mandell video for the song Benji Hughes covers on her tribute album–was my mental model for what became Didicur’s \/ Wilicur’s<\/figcaption><\/figure>\r\n

As luck would have it, I had a hardware store in need of a name. By this point Frank was already narrating the flashback with a twist that follows. Gee wilicurs!\u00a0<\/em>I realized I could use both names and still have it make sense.

Sometimes what will occur did occur…and shall occur again when your future self reminds you.

Other tidbits:<\/p>\r\n